Search Engine Optimization
Search Engine Optimization is the process of optimizing a web page in order to increase it's ratings in a number of search engines.With the importance of the Google Search Engine , it has become a major target for these optimizers and has blacklisted a number of them for unethical practices such as spamming and link farming.
In general the Google has the majority of the US market, Yahoo is generally more popular in the United Kingdom. However, both of these giants have failed to make serious gains in the key strategic markets of China and Russia, which are controlled by local companies such as Baidu.